A location or a place can generate great emotion from people. We can feel very connected to certain areas, we might feel safe there, or cultural, or proud, inspired, at ease or all of the above! However you feel, it is an intrinsic impact that enhances the public value of a location beyond revenue generated and foot traffic created.
We’ve all been on the receiving end of a clipboard-toting interviewer who wants to ask us a “few” questions in the name of research. After ten long minutes our attention wanders and our answers become less thought through. This phenomena – known as satisficing – is a major cause of bias in surveys and is one of the major traps people face when creating surveys of their own.