(I Can't Get No) Satisficing
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(I Can't Get No) Satisficing

We’ve all been on the receiving end of a clipboard-toting interviewer who wants to ask us a “few” questions in the name of research. After ten long minutes our attention wanders and our answers become less thought through. This phenomena – known as satisficing – is a major cause of bias in surveys and is one of the major traps people face when creating surveys of their own.

Callum Taylor
Callum Taylor
2 February 2016