For those seeking to extract more meaning from any data they have at their disposal – or even just hoping to minimise the mental or cognitive effort required of the audience, be it stakeholders, clients, customers, or even your bosses! – Storytelling with Data is an invaluable resource.
It’s important your data is reliable if you want to make evidence-based decisions with confidence. A common roadblock to this is survey bias sneaking into evaluations and skewing results. We asked our resident Data Scientist to walk us through 6 common types of bias, and how to combat them.